Privacy policy

1. Who we are

This website is run by [legal business name], trading as Pawmark, of [registered address] (“we”, “us”). We are the “controller” of the personal information described in this policy, which means we decide how and why it is used.

You can contact us about anything in this policy at [privacy email address].

2. What information we collect

When you join the launch list, you give us:

• your first name and email address (required);
• your pet’s name and the tag style you’re most interested in (optional);
• a record of your consent: what you agreed to, and when.

When you use the tag preview, the text you type and any image you choose are shown in your browser only. They are not sent to us or saved, and disappear when you leave or refresh the page.

When you visit the site, our hosting provider and the services that deliver our fonts and icons (Google Fonts and Font Awesome via cdnjs) receive technical information such as your IP address and browser type, as happens whenever a web page loads. [Confirm: we don’t currently use analytics or advertising cookies. Update this section if that changes.]

3. How and why we use it

The law requires us to have a “lawful basis” for each use. Ours are:

• To email you about the Pawmark launch and, if you told us, to tailor those emails to your pet and style choice. Our basis is your consent, which you can withdraw at any time.
• To keep a record of your consent and to remember not to email you again if you unsubscribe. Our basis is our legitimate interest in being able to show we’ve followed the rules and respected your choices.
• To run and secure this website. Our basis is our legitimate interest in keeping the site working and safe.

We’ll only send you marketing emails if you’ve agreed to them, in line with the Privacy and Electronic Communications Regulations (PECR). Every email will include an unsubscribe link.

4. Who we share it with

We never sell your personal information. We share it only with companies that help us run the site and send emails, and only so they can do that job:

• our email service provider, [provider name];
• our website host, Cloudflare, Inc.

These providers act on our instructions under a data processing agreement. We may also share information if the law requires us to.

Cloudflare, Inc. is based in the United States and may process personal information in other countries as part of its global infrastructure. Where personal information is transferred outside the UK, appropriate safeguards are used, including the UK International Data Transfer Addendum to the EU Standard Contractual Clauses, as set out in Cloudflare's Data Processing Addendum.

5. How long we keep it

We keep your launch-list details until you unsubscribe or ask us to delete them, and in any case no longer than [retention period, e.g. 12 months after launch] unless you’ve become a customer. If you unsubscribe, we keep your email address on a “do not contact” list so we don’t accidentally email you again, along with the record of your consent.

6. Your rights

Under UK data protection law you have the right to:

• ask for a copy of the information we hold about you;
• ask us to correct anything that’s wrong or incomplete;
• ask us to delete your information;
• ask us to restrict how we use it;
• object to us using it based on our legitimate interests;
• ask for your information in a portable format;
• withdraw your consent at any time, using the unsubscribe link in any email or by contacting us.

To use any of these rights, email us at [privacy email address]. We’ll normally reply within one month, and there’s no charge in most cases. We may need to confirm who you are first.

7. Cookies

[Confirm and edit: this site doesn’t currently set cookies for analytics or advertising. If we add them, we’ll ask for your permission first and update this policy.]

8. Children

Our website is aimed at adults. If you believe a child has given us their details, please contact us and we’ll delete them.

9. Keeping your information safe

We use sensible technical and organisational measures to protect your information and only share it with providers we trust. No online service can promise perfect security, but we’ll act quickly if anything goes wrong and tell you and the regulator where the law requires.

10. Questions and complaints

If you’re unhappy with how we’ve handled your information, please tell us first at [privacy email address]. We’ll acknowledge your complaint within [e.g. 30 days], look into it, and let you know the outcome without unnecessary delay.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data protection regulator, at ico.org.uk/make-a-complaint or on 0303 123 1113.

11. Changes to this policy

We may update this policy as we prepare to launch. The date at the top shows when it was last changed. If we make a significant change, we’ll let launch-list members know.